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Latest from the Blog

Making the Most of First-Party Data Opportunities

Apple’s much-anticipated iOS14 has been out for a few weeks now, and marketing teams are already seeing a shift in ad performance; most notably, differences in core metrics like overall ad spend, conversion reporting, reach, and CPM. Although traditional metrics will continue to be helpful, these changes indicate that marketers may need to re-assess benchmarks, […]

The Secret Marketing Weapon No One Is Talking About

The marketing landscape presents many challenges, but retailers and service providers have a secret weapon available: the gift card.  Thanks to easy-to-use platforms like Shopify, WooCommerce and Magento, and, the opportunity to easily offer a gift card is available to more merchants than ever before. But how do sellers and service providers turn a gift […]

Three Questions to Ask When Enhancing a MarTech Stack

In a previous article, we looked at the essential elements necessary for managing a marketing strategy with a growth hacking mindset. But, having the right plan in place is just one piece of the puzzle. Many legacy martech tools are not designed for the hyper-flexibility and on-demand reporting a growth hacking strategy requires.  There are […]

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