OVERVIEW
This popular food delivery service has been a Prizeout merchant since mid-2020, and had been running basic large-swath customer acquisition campaigns since joining the platform. Recognizing that customers acquired through Prizeout had returned at higher rates than other channels or partners, this merchant sought to leverage a seasonal campaign to rapidly acquire Prizeout customers in the last week of December. They aimed to use this test not only to understand their consumers behavior and hit acquisition goals, but also add incremental sales during one the most historically slow times of the year.
HIGHLIGHTS
- Doubled their sales when compared to business as usual performance
- 20+% of customers retained during the promotional period bought again within two weeks
- Significantly increased AOV
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